HomeAgain
Shop Site
HomeAgain Shop
Role: UX/UI, QA, Testing, Dev
Client: HomeAgain
Date: 2017
HomeAgain is a pet microchipping service offering primarily pet management and recovery features to its users. The shop site is one of 2 primary ways users can purchase collar tags for their pets.
Quick Facts
Check the Numbers
Overall Website Traffic
Organic Traffic
Net Sessions
Unique Users
Bounce Rate
Average Session Duration
The Task
Facelift & Internal Alignments
The shop site was in need of improvements both visually and architecturally. These improvements mainly entailed:
- Mobile Responsive site design
- More efficient and consistent site structure and IA
- Minor improvements to checkout flow where possible
- Visual Sync up to recent Public Site redesign
The Challenge
Picking Up,
Where Others Left Off
The site was implemented using a 3rd party cart system already approved by client management. In light of being pre-selected, any edits and improvements we made needed to be doable within the ability of this system.
The Hurdles
Crossing a Bridge,
While Building It
- Learning the VP Cart system as we built the site.
- Needed to find elaborate ways to to keep all edits within the scope of the cart admin system.
- Solutions need to be able to accommodate for any future product additions
- System based in .ASP, requiring a personal refresh in syntax and code structure
The Solution
Be the Admin They Need,
Not the Admin They Want
A fully editable, re-skinned experience that is aligned with the recent updates made to the other HomeAgain web experiences (public site, conversion flows, member portal).
